Health Policy Explained approached me seeking a brand identity that would help them stand out in the competitive healthcare industry. They emphasised the need for a design that would capture their mission of simplifying intricate healthcare policies while maintaining a trustworthy and credible image. It was crucial to strike a balance between approachability and professionalism, ensuring that their target audience, which included healthcare professionals, policymakers, and the general public, could easily connect with their brand.

The logo I created for Health Policy Explained combines simplicity with symbolism to convey its core message effectively. The design features a clean and modern typeface and a stylised icon representing the healthcare industry’s interconnectedness. The icon forms an abstract representation of healthcare policies, transforming complex concepts into visually appealing and understandable elements.

To ensure legibility and enhance readability, I selected a modern sans-serif typeface for Health Policy Explained’s brand identity. This choice maintains a clean and professional aesthetic while allowing the content to take center stage. The typography strikes a balance between elegance and practicality, fostering a sense of expertise and credibility.

The brand identity I designed for Health Policy Explained successfully captures their mission of simplifying healthcare policies. The combination of a clean and modern logo, a trustworthy colour palette, and thoughtfully selected typography establishes a strong foundation for the brand. By effectively communicating its expertise and commitment to clarity, Health Policy Explained is well-positioned to connect with its target audience, foster trust, and make a lasting impact in the healthcare industry.